Press Release Format Instructions & Easy To Use
Press releases tend to follow a standard format as it makes it easier for readers to get the details they need in an efficient way. But before you can just churn one out, you need to do a little prep work.
As you start to write your press release, come up with the creative angle first. Take off your sales hat and think about it from the reader’s perspective: why should I care, and what makes it special? Once you have your angle, then state the facts which support the news as objectively as possible. This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
The standard press release format includes the following:
- Headline: brief attention-grabbing statement summarizing the news.
- Subhead (optional): secondary statement(s) which builds on the headline and further fleshes out the message.
- Dateline: the city where the news is originating and the date of the release.
- Lead or introductory paragraph: first paragraph of the release which generally answers the who, what, when, where and why questions; in other words, the facts.
- Body: additional paragraphs which provide supporting material and further details (i.e., direct quotes, relevant background information, statistics, etc.) – as well as the Call to Action (e.g., Download, Learn More, Purchase).
- Boilerplate: short paragraph giving information about the issuing company or organization.
- Source: the company or organization issuing the release.
- Media contact information: at a minimum, the name, phone number and email address for the PR or media relations contact who can answer any questions about the release.